My 2nd Major Blog Launch
Feb 17th, 2012 by Shohat

I love the rush of starting something new, knowing that I am about to commit myself – my time and money, at least, to something that will be used by hundreds of thousands of people around the world.

2,242,928 Visits

1,242,757 Unique Visitors

2,980,856 Pageviews

My new blog is less niche-oriented, I know exactly what it takes to launch, maintain and scale websites… but most importantly I now I understand conversion, segmentation and monetization. The Social aspect of site management and promotion has evolved greatly over the past two years, and I’m looking forward to applying my skills in that area to this project.

Time to play the game.


Hunger, Thirst and Entrepreneurship
Dec 11th, 2011 by Shohat

It’s been a while since I’ve been so hungry.

It’s a wonderful feeling to be able to code, think. Remind myself that I am still capable of sick strange ideas, workarounds and hacks.

To find solutions that are as strange as the ideas that required the workarounds to make them work.



Google TV Explained
Jun 17th, 2010 by Shohat

Google has released and 2 minute video showcasing some of Google TV‘s key features. Googlers are obviously aiming to deliver a product that is capable of combining TV content and the WWW, with the result being something of greater value than just surfing the web and watching TV at the same time.

Considering Google’s appalling product success record, I wouldn’t give it much hope though.

In 2010, Twitter Doesn’t Need Growth To Fail!
Jun 16th, 2010 by Shohat

Personally, I am not a big fan of Twitter even though I’ve been using it for several years now for what can almost be called business – my Facebook fan page accounts are connected to Twitter, so site updates from Facebook are auto-posted into the feed.

During its meteoric growth period, Twitter would go down every time something hipster-oriented would occur. Nowadays,  with twitter growth relatively stable and all infrastructure in place, the occasional fail whale is just a sign of good ol’ incompetence. Can you imagine Google being down? How about Facebook? Amazon (expect for the occasional DDoS attack)?  It’s quite amazing that even with so many gifted and driven individuals on board, and with such a basic feature set, the service still can’t simply manage 100% uptime.

The Year is 2010, Failwhale is alive and well

FaceBook Uber-Exclusive Beta Try Outs
Jun 15th, 2010 by Shohat

Its seems Facebook are Going Google. And by Going Google I mean the much loathed habit of doing massive semi-public beta tests, effectively crowdsourcing their QA to a select, yet unpaid, group of capable of individuals.

Having noticed the following link on my “Home” tab, I decided to check it out

Facebook Beta Application form

The link took me here:!/product_application/

Ready to get started?
Before we can give you exclusive beta access, we’d like you to submit three great sample questions and answers. We’re looking for evidence that you can write clearly and authoritatively on familiar subject matter.

Here are some guidelines to follow when submitting your questions and answers:

Choose provocative questions. Write about things you know. Some examples:

  • How can I get over my fear of flying?
  • What are some fun family activities to do with two small children on the weekend?
  • What caused the U.S. stock market to crash in 2008?
  • What’s the secret to throwing a great housewarming party?
  • What are the main differences between Google Chrome and Internet Explorer?
  • What are women looking for in a relationship?
  • What methods has BP tried to clean up the oil spill?
  • What should I do to prepare for the Bar exam?
  • How did The Beatles find success?

Write detailed, articulate answers.
Where relevant, cite and link to third-party sources such as Wikipedia.
Your answer must be original. Plagiarism is unacceptable.

Facebook Beta Application Q&A Example

If you have the time and will to apply for this exclusive beta, you will  have to write 3 detailed Q&As. According to the page, applicants should be expecting a reply containing more information within 24 hours of submitting their application.

Back To Personal Blogging
May 25th, 2010 by Shohat

It has been over two years since my last personal blog post. Like many bloggers, I have take a break from my blog… to do some serious blogging. The past two years have been hectic, web projects have come and gone, some crashed into oblivion while others grew to attract thousands of daily users.The largest proper blog I own turned out to be, which attracts over a hundred thousand monthly readers and established good relationships as well as a few signed contracts with quite a few gaming, hardware, advertising and media companies.

Sc2Blog is Growing

Real Time programming career has all but ended, and while I assist others with hardware programming, Web and Enterprise Application programming are my new flavors of choice. Hopefully my experience with Intranet Programming as well as leading large multi-tier Data/Web/Hardware projects and site development will come in handy.

.NET, here I come.

HTC S630 Cavalier with WCDMA Disabled
Feb 29th, 2008 by Shohat

HTC S630A few weeks ago I have received a brand new smartphone – the HTC S630 Cavalier. Despite actually having very little use for its Internet and 3G capabilities, I figured that this kind of hardware will have top-class camera, battery and speaker. The fact that it comes with WiFi and PC syncing capabitlities also meant that it will be handy on the road, especially with the 2 Gigabyte MicroSD storage card.

To make long story short: the Speaker is next to useless. The JOGGR touch interface is absolutely horrible – I had to disable it after a week, because it makes the phone nearly unusable. There is not a person in the world that would actually use the JOGGR scrolling bar on the right side of the S630.

But the device had two even bigger downsides : Reception and Battery life. The HTC S630′s battery hits 10%-30% after barely 18 hours, while barely being used. A good friend told me that switching from WCDMA to GSM would prolong battery life and improve reception. Of course then I would have to give up on all the features I don’t use anyway, so I gladly agreed.
And it worked. By disabling WCDMA, I got exactly what I needed – a great SMS machine with a good camera and a lot storage, decent battery life and great reception.

Putting My Time and Money Where My Mouth Is
Aug 17th, 2007 by Shohat

IxeestSeveral months ago, I had the pleasure of arguing with a young and gifted individual with a self-inflicted CEO position, a title that was claimed upon the launch of his small Web2.0 company. Being a low tech industry person with decent experience in operating commercial projects online, I stated that the Internet’s only real economy are merchants(sometimes of digital content) and services providers, and everything else is nothing but an advertising platform for these sites. So technically, no matter what kind of online company or project you lead, its complexity simply cannot compare to the challenges of managing the design and production of real product, even as simple as lets say, bottles.
I certainly went too far with that statement, but it was made in the heat of the argument and to emphasize a certain point. Surely enough, the response I got was “Why don’t you do it?“.

None of my acquaintances or even friends are aware of the full scale of my online projects, due to the simple reason that I never use my real name or claim any credit for running the communities, blogs, video services, directories, and ClickBank projects I own and operate on a daily basis. Anonymity has great advantages online, especially when you are in it for the money and the challenge, and not just ePenis. But running a full-scale company requires networking, and a certain amount of exposure in order to fit into your own industry, and in the Web2.0 “industry” exposure sure means a lot.

So, in order to prove a certain point, here “I am, doing it“.
You can visit Ixeest to see the company’s logo and the supported services. We are actually in early closed beta at this point, and when Ixeest enters any sort of open or invitation based beta stage, both Ixeest’s website and this Blog will be updated.

In the mean time, feel free to contact me via (shohat AT, and find more about me via my LinkedIn Profile.

Starcraft 2
Jun 18th, 2007 by Shohat

I’ve been following Blizzard from the very beginning, and now it’s time to contribute something of my own to the community. I am helping with the TerranoZergus Project, and you can see the first parts of it here, right on the Starcraft 2 Blog.  The Starcraft 2 forums are to be launched soon also, with a few more related sites.

Good luck to everyone in the TerranoZergus Project.

Nobody Cares About Software Engineering On a PC
May 17th, 2007 by Shohat

MX1000I have recently purchased an amazing piece of hardware: Logitech’s MX1000 Laser mouse. Quite frankly, it’s the best mouse I’ve ever owned – for plenty reasons; it’s somewhat heavy and comfortable, is rechargeable, has perfectly engineered sliding pads, and most notably – it measures its own movement using a laser. I happen to program real-time thermal and chemical controllers for a living, and I can really appreciate this fine piece of hardware . It’s controller chip program was probably very well written , hundreds of engineering hours put into it’s hardware and software design, and it was optimized for minimum power consumption by some of the brightest electrical engineers in the field. These are merely my assumptions, based on the mouse’s performance, but who knows, maybe there is a team of 100,000,000 monkeys that just happened to put it all together.

Just like the one that wrote the drivers for this amazing piece of hardware. It really seems that nobody takes time to optimize software these days, everything is built upon some API of API of a wrapper of some Library of an API . This is the only explanation I can find for having a 10 Megabyte resident mouse driver.
Now maybe it looks normal for kids that never saw software that had to FIT INTO A CERTAIN AMOUNT OF MEMORY or not be able to run at all. And regarding hard-disk space requirements…. Great games like Transport Tycoon fit into 11 Megabytes. If any so-called software engineer would re-write this game nowadays, it would take 550MB on the CD and 250MB memory for the world to run in .
I am not writing now about the “Good ol’ days” when men were engineers and women were secretaries. I am talking about less than 10 years ago, when software had to be efficient and compact , or at least avoid being overbloated beyond any proportion. Ten Megabytes for a mouse driver is ridiculous. If hardware engineers would be given the same treatment and level of compromise for their hardware design, my mouse would probably come with a 10 kilogram battery, a massive heatsink and would work on only surfaces within a certain reflective range.Oh, And would probably blind me permanently in case I’d flip it over to see the Laser thingy.

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